User Study & Insights
Sandhya
(Team Member)
Vasudevan, 30
I just say what I remember. Sometimes I carry an old file, but under pressure, I can’t recall everything. That’s the hardest part.
LISTENING TO THE VOICES THAT MATTER
Had past reports
But not on hand or in
digital form during
emergencies.
Emotionally overwhelmed
Juggling forms, referrals, and family support.
Repetitive basic
test
Doctors repeat basic
tests, wasting precious
time and money.
Never used ABHA ID
User had never used
ABHA ID or any digital
health locker before the
incident.
Strong willingness
User expressed strong
willingness to adopt a
simple, centralized digital
record system.
USER STORY MAPPING :
SECONDARY RESEARCH
EMERGENCY
READINESS
~98%
accident victims are non- alert on arrival In ERs.
1 in 3 errors
linked to missing allergy/medication info in ER.
~155,600
road fatalities in 2021(NCRB).
<5 minutes
Doctors have to decide in stroke/cardiac cases.
75%+
seniors in India have
≥2 chronic diseases.
MINIMAL CRITICAL DATA ACCESS
ELDERLY &VULNERABLE
GROUPS
40%+
hospitals still paper- based records lost
~37%
of urban patients; most lack organized records or language support.
PORTABILITY & OFFLINE ACCESS
TRUST & SECURITY
65% of rural areas
face poor connectivity → need offline QR/NFC solutions.
3.4M
patient records locked for 2 weeks.
INCLUSIVITY & USABILITY
70%+
patients worry about privacy in digital health apps.
<35%
digital literacy in rural areas.
65%
rise Elderly adoption when apps use voice + icons instead of text-heavy UI
PRIMARY USER RESEARCH
Dr Daleep Mohan
Saral Nursing Home, Kanpurm
Susendran
My mother needed ovarian surgery
Mrs Shalini Singh
Daughter of Elderly parents living alone (Zoom Interview)
RESEARCH INSIGHTS
METHODOLOGY
Market surveys with 30+ respondents across key demographics.
Competitive analysis of workspace trends in Tier 2-3 cities
FINDINGS
70%
Doctors Report Delays
Due to missing patient medical history during critical emergency situations
60%
Identify a lack of sensory- friendly options as a gap.
< 5s
From QR scan to complete medical summary - our ambitious design goal
WHO IS IMPACTED? WHO NEEDS THIS?
“Every story repeats the same truth: lives are at risk because health history isn’t accessible.”
KEY INSIGHT
“We waste valuable time searching for patient searching for
1
“Offline access is critical during ambulance handovers.”
2
“We want control over who sees our medical data.”
3
Let's build something remarkable
Connectvinaypradhan@gmail.com
+91-8658554107